Quits and Giggles
If you've ever thought 'There must be more to life than this' you're not alone.
With 7.5 million women dreaming of leaving their jobs to start a business, the terms 'side hustle', side gig' and 'side business' are fast becoming the norm.
Join Lauren Leopold, business coach & marketing mentor as she dishes the dirt on her own employee to entrepreneur journey & interviews her badass clients and guest experts about theirs. Whether you're sitting at work Googling 'How do I start a business', trying to take it dull time or grow it, this is the show for you.
Quits and Giggles
What you really need to know about Niching with Lauren Leopold
Knowing their niche is something I see so many business owners and aspiring business owners struggle with, but it’s the thing that can have one of the biggest impacts on a business’s success. Once you know who you are here to serve it focuses not just your marketing but your services as well. You will no longer be trying to please everyone but focus on your specific target market.
In this episode I’m not only talking about WHY you need to find your niche, but also HOW to find it by answering a simple set of questions, as well as why you need to find your niche, how to define your target market and ideal client.
Let’s get niching!
“It’s not about restriction, it’s actually about focus” – Lauren Leopold
You'll hear about:
00:44 - The struggle to niche in business
02:57 - The worries around niching
03:48 - Niching is all about focus
05:26 - The biggest mistake in niching
07:58 - Defining your target market
09:16 - Questions to work out your niche
12:04 - Defining your ideal client
17:02 - The importance of market research
My resources:
Join my Side Hustle Success Facebook group (https://bit.ly/SideHustleSuccessGroup) A community for badass women running (or wanting to run) service-based businesses on the side of their 9-5.
Sign up to my Biz Bites News Letter (https://bit.ly/BizBitesNewsletter) To hear about the highs, lows (& all the shiz in between) of running your own business. Think tips, tricks, inspiration & a dose of gentle arse-kicking.
Get your free guide to start your online side business - https://bit.ly/StepbyStepGuideBizWoSocial
Before you go, don’t forget to leave a comment and review if you got something out of this episode!