Quits and Giggles
If you've ever thought 'There must be more to life than this' you're not alone.
With 7.5 million women dreaming of leaving their jobs to start a business, the terms 'side hustle', side gig' and 'side business' are fast becoming the norm.
Join Lauren Leopold, business coach & marketing mentor as she dishes the dirt on her own employee to entrepreneur journey & interviews her badass clients and guest experts about theirs. Whether you're sitting at work Googling 'How do I start a business', trying to take it dull time or grow it, this is the show for you.
Quits and Giggles
The secret to creating an offer that clients will buy with Lauren Leopold
So many people make the same mistake when trying to get paying clients. They try launching an offer without doing market research. In this episode I share my market research tips and talk you through the consequences of not doing market research at all, something I disastrously experienced myself back in 2021. You’ll also learn the best ways to gather market research and the power of my outreach onion technique.
Stop second guessing what your clients want and create a banging offer by doing market research.
“Market research gives you a ton of clarity on what your ideal client needs” – Lauren Leopold
You'll hear about:
00:44 - The consequences of not doing market research
02:49 - The danger of assuming what clients want
05:11 - How it gives you ideas for new products or services
06:55 - Common mistakes with market research
09:20 - Tips for market research
12:48 - The power of the outreach onion
15:36 - How you can use Facebook groups
My resources:
Join my Side Hustle Success Facebook group (https://bit.ly/SideHustleSuccessGroup) A community for badass women running (or wanting to run) service-based businesses on the side of their 9-5.
Sign up to my Biz Bites News Letter (https://bit.ly/BizBitesNewsletter) To hear about the highs, lows (& all the shiz in between) of running your own business. Think tips, tricks, inspiration & a dose of gentle arse-kicking.
Get your free guide to start your online side business - https://bit.ly/StepbyStepGuideBizWoSocial
Before you go, don’t forget to leave a comment and review if you got something out of this episode!